Slidelogy by Nancy Duarte

Posted by Matthias Günther
  • "The best way to paralyze an opposition army is to ship it Powerpoint" from Wall Street Journal saying about the inventor of Powerpoint
  • approximately 10% of the computer science people can make appealing slides
  • Def of brands: brands is what a company stands for in the hearts and minds of its customer and not only to present a tag-line, logo or slogan
  • people can focus on one thing: listen to you or read the slides
  • Mark Templeton: "My goal is to say more with less word"
  • p 13: How much time it takes to create a presentation
  • p 15: questions about your audience you must answer before starting your presentation
  • "The audience didn’t come to see; they come to see what you can do for them"
  • Ingredients of great Slide-Design:
    • background
    • color
    • text
    • images
  • three seconds rule for a slide to deliver it's message
  • use sans-serif font - they can be viewed best for presentations
  • don't try to use bullets (and even sub-bullets)
  • p 152: validation font-size, some weird methods of defining it (Guy Kawasaki has a very simple rule, if you ask me)
  • use the "Power of Constraints" if you have to struggle with your presentation
  • constraining the text: 3Rs
    • Reduce - choose per bullet one keyword and delete the rest
    • Record - read your slides out loud and record the delivery of your message
    • Repeat - repeat the content over and over again and memorized the missing information
  • "Great presenters connect with their audience, speak naturally and allow the slides to enhance their story"
  • navigating through your message with the mnemonic of architecture => think of going through a big building during your presentation
  • constraining your presentation’s length forces you to be more concise and get rid of text-junk
  • Ted there are great speakers with marvelous presentation for your inspiration
  • your top concern should be how well you communicate, not how good you look