• quote: “The best way to paralyze an opposition army is to ship it Powerpoint” from Wall Street Journal saying about the inventor of Powerpoint
• approximately 10% of the computer science people can make appealing slides
• Def of brands:brands is what a company stands for in the hearts and minds of its customer and not only to present a tag-line, logo or slogan
• people can just focus on one thing: listen to you or read the slides
• Mark Templeton: “My goal is to say more with less word”
• p 13: How much time it takes to create a presentation
• p 15: questions about your audience you must answer before starting your presentation
• quote: “The audience didn’t come to see; they come to see what you can do for them”
• Ingredients of great Slide-Design:
  • background
  • color
  • text
  • images
• three seconds rule for a slide to deliver it’s message
• use sans-serif font - they can be viewed best for presentations
• don’t try to use bullets (and even sub-bullets)
• p 152: validation font-size, some weird methods of defining it (Guy Kawasaki has a very simple rule, if you ask me)
• use the “Power of Constraints” if you have to struggle with your presentation
• constraining the text: 3Rs => Reduce(choose per bullet one keyword and delete the rest), Record(read your slides out loud and record the delivery of your message), _Repeat (repeat the content over and over again and memorized the missing information)_
• “Great presenters connect with their audience, speak naturally and allow the slides to enhance their story”
• navigating through your message with the mnemonic of architecture => think of going through a big building during your presentation
• constraining your presentation’s length forces you to be more concise and get rid of text-junk
• Ted there are great speakers with marvelous presentation for your inspiration
• your top concern should be how well you communicate, not how good you look